your photography is amazing - now let’s make your business shine.

does this sound like you?

Lights, Camera, Brand is my branding program designed to fix what’s holding your photography business back—how it’s being presented online.

  • You’re starting from scratch and want to build a brand that communicates their value from day one.

  • You feel stuck at a certain price point, booking clients but struggling to raise their rates.

  • You know your current branding isn’t working—it feels inconsistent, messy, and blends in with every other photographer.

  • 01

    You shouldn’t need to run more sales or take on $100 mini-sessions just to fill your calendar. What you need is clear, cohesive, and refined branding that positions your photography business as professional and leaves behind the cycle of low-paying clients and constant hustle.

  • 02

    Did your summer calendar sit half-empty, leaving you scrolling Instagram and comparing yourself to other photographers in your area who always seem booked and busy? Now you’re looking at your 2025 calendar and seeing far too many empty dates, wondering if this will be another year of scrambling to fill it?

  • 03

    Your photography is good—you deliver an amazing client experience, and you know your work has value. But somehow, you’re still barely making ends meet. Maybe photography is supposed to be your side hustle for extra cash, but the reality is it’s not even generating enough to feel worth it.

testimonials

testimonials

“The branding program has been the most valuable investment of my time and money into my business. This course helped me raise my prices, gain beneficial connections, and find my artistic voice. I’m always amazed at how smart and creative you are. You were literally made to teach this course! I shouldn’t be surprised- all of your YouTube content has inspired and taught me so much. You are truly a seasoned photographer, business owner, and educator. Having the calls [in addition to the course] with you has given my business so much life!”

Sedona Marie
Introducing

lights, camera, brand!

Designed for photographers who want to create cohesive, professional branding that sets them apart in an over-saturated sea of trends and aesthetics. This isn’t about picking pretty colors or designing a logo. It’s about building a brand that represents you professionally while honoring your unique artistic voice—so you can book clients who value your work and are ready to pay your rates.

What You’ll Find Inside

  • Learn what branding really means and why it’s the key to attracting clients who value your work. This module includes a clear explanation of branding fundamentals and how they apply to photographers. You’ll also complete exercises to uncover your artistic voice and make it central to your brand, setting the foundation for your business to thrive.

  • Color isn’t just about looking pretty—it’s about telling your clients who you are. In this module, you’ll dive into color theory for branding and follow step-by-step instructions to create a cohesive, professional color palette that reflects your business and resonates with clients.

  • From fonts to logos, your brand’s visual identity matters. This module guides you through selecting fonts, designing logos, and building a cohesive brand guide to ensure consistency across platforms. You’ll learn how to create polished, professional assets that make your business stand out.

  • As a photographer, you’re the face of your business. This module teaches you strategies to refine your online presence and social media profiles while also helping you create a strong first impression during client interactions. You’ll gain the confidence to show up as the professional clients want to hire.

  • Your headshots and brand images are often the first thing clients see. This module helps you plan and execute a photoshoot that reflects your style and personality. You’ll follow a detailed checklist and learn how to showcase your unique artistic voice in images that make a lasting impression.

  • Your visuals grab attention, but your messaging seals the deal. These worksheets include prompts to refine your tone and style, along with templates to help you create consistent messaging across platforms that connects with dream clients on a personal level.

student before & after

before & after

before & after

How it works

  • Get my expert opinion on every aspect of your branding—from your color palette and fonts to your website and social media profiles. During the coaching calls, I'll provide personalized feedback tailored to your unique style and goals, ensuring your brand truly represents you and attracts the clients you want.

  • Say goodbye to second-guessing your branding choices. With my guidance, you'll gain clarity and confidence in every decision you make. I'll help you navigate through options and eliminate overwhelm, so you can focus on what matters most—building a brand that stands out.

  • Stay motivated and on track with the support of our coaching group. You'll have accountability not just from me but also from fellow photographers on the same journey. Together, we'll ensure you implement what you learn and make real progress toward transforming your brand.

  • This isn’t another course you’ll buy and forget about. With the coaching option, you’ll take action every step of the way, ensuring you get your money’s worth and leave with a complete, polished brand that works for you.

  • I need to tell more of my creative business owner friends about this. this has been the most valuable investment of my time and money into my business

  • I literally updated my pricing 24 hours ago with some of the updated branding implemented on my website. i've already booked a wedding with my higher pricing!

  • i've been putting branding my business on the back burner for years and finally had help tackling it with this course

  • what has confused and frustrated me for years now feels manageable to tackle! you have made each step in elevating my branding so streamlined and digestible and super easy to comprehend.!

  • what seemed overwhelming to begin with is now at my fingertips because of this course. your attention to detail and well thought out course material has been a wealth of knowledge.

  • i'm so glad to have jessica help me out with branding. it's so special how invested she is in everyon'es unique style, sharing her insights & being overall cheerleader. that's the kinda girl's girl you need in your corner

pricing plans

Join today for: $297

Course with Coaching

$597

  • January coaching cohort - 1/9, 14th, 16th, 21st, 23rd at 12pm PST

  • 5 live group Zoom calls for personalized feedback on your branding—colors, fonts, website, social media, and messaging.

  • Accountability and support to help you implement what you’ve learned, ensuring real, tangible results for your business.

Best Value

Course Only

$297

  • 3 hours of lessons that teach you how to create a cohesive brand that attracts better clients and higher bookings.

  • Worksheets and templates to help you confidently design your brand’s visuals, messaging, and online presence.

  • Lifetime access to revisit the material

who are the coaching calls for?

The group coaching option is perfect for photographers who want personalized feedback and a supportive community as they implement what they learn. If you’re looking for specific guidance on your branding decisions—like refining your website, choosing cohesive colors, or perfecting your messaging—this is for you. Group coaching is ideal if you feel overwhelmed by courses and know you need accountability to stay on track, or if you thrive in a collaborative, encouraging environment that keeps you motivated.

The group coaching is the best value for the course because you actually will be accountable to implement it and get my expert feedback on your branding.

January call dates

Tuesday/Thursdays: 1/9, 14th, 16th, 21st, 23rd at 12pm PST

Why Lights, Camera, Brand?

This program is the only one of its kind because

  • No other photography educator can teach you branding like this because no other photography educator has been consistent in their own branding.

  • Over 10 Years of Teaching Experience Online: I've spent the past decade educating photographers worldwide through my YouTube channel that has helped thousands elevate their craft and grow successful businesses.

  • While others chase fleeting trends, I've maintained the same timeless color palette and cohesive branding since 2016. This consistency has strengthened my brand recognition and proven the lasting power of a well-crafted brand identity.

See what awaits you

BY THE END OF THIS COURSE, YOU WILL...

  • A Cohesive Brand That Stands Out

    Have a complete, cohesive brand that reflects your unique artistic voice and positions you as the go-to photographer in your area. Your branding—across your website, social media, and client communication—will feel polished, professional, and aligned with your value. And if you’re part of the coaching cohort, you’ll have personalized feedback to ensure every decision you make supports your goals.

  • Clients Who Value Your Work

    Confidently communicate your value to clients through your branding, so there’s no hesitation when it comes to your rates. By the end of this course, your brand will attract clients who see your worth and are excited to work with you. And with the coaching cohort, you’ll get personalized insights to refine your messaging, ensuring it connects directly with your ideal clients.

  • Raise Your Rates with Confidence

    By the end of this course, you’ll have a brand that justifies higher pricing and positions your services as premium. Clients will see the value of your work before they even meet you, making it easier to raise your rates without hesitation. And with the coaching option, you’ll receive tailored advice to ensure your branding aligns perfectly with the higher prices you want to charge.

  • Stop Attracting Budget Clients

    By the end of this course, you’ll have a brand that doesn’t just attract clients—but the right clients. Your branding will communicate your style and professionalism, making it easier to book clients who truly appreciate your work and are eager to pay your rates. If you add on coaching, you’ll get personalized insights to align your branding with the dream clients you want to work with.

Coaching is often the best option because it gives you personalized feedback and guidance tailored to your business, ensuring your branding reflects your unique style and goals. It’s the fastest way to move past second-guessing and create a polished, professional brand with confidence.

Wondering if you've landed in the right spot?

This Course Is For You If…

  • You’re ready to attract clients who value your work and are willing to pay your rates, but your current branding is holding you back.

  • You know your branding feels inconsistent or unpolished, and you’re ready to create a cohesive, professional brand that works across platforms.

  • You’re looking for a step-by-step system to build a timeless brand, and you thrive when you have clear guidance and actionable steps.

This Course Is not For You

  • You’re not willing to take the time to refine your branding and implement what you’ve learned.

  • You’re completely satisfied with your current branding and the clients you’re attracting.

  • You believe branding is just about picking pretty colors and a logo, and you’re not interested in learning how to position your business for long-term success.

What A Student Has To Say:

Why Branding Matters More Than Just Great Photos

Without cohesive branding, even the most talented photographers risk being overlooked. When your brand aligns with your work, you become the obvious choice for clients who are ready to invest.

so what are you waiting for?

Lights, camera, brand!

Course with coaching

$597

Get everything in the course, plus 5 live group coaching calls for personalized feedback on your branding. Perfect for photographers who thrive with accountability and want expert guidance to ensure their branding reflects their value.

Best Value

Course Only

$297

The complete branding system packed into 3 hours of actionable lessons, templates, and worksheets. Build a timeless, cohesive brand that positions you as the go-to photographer in your area—all at your own pace.

TESTIMONIALS

TESTIMONIALS

  • Real results from group coaching

    "Jessica’s feedback was game-changing—she helped me refine my colors, fonts, and messaging in a way I couldn’t have done on my own. Her ability to understand my vision and give personalized advice blew me away. My brand now feels professional, cohesive, and aligned with my style.

  • Clarity and Confidence Through Coaching

    "Jessica’s coaching helped me refine every element of my branding—colors, fonts, and even the mood boards. Her attention to detail and personalized feedback gave me the clarity I needed to build a brand that truly represents my vision. I finally feel confident in how my business is presented to clients!"

  • Cohesive Branding That Clients Notice

    "Jessica’s branding program is worth every penny and more. Her ability to guide and refine my vision during the coaching calls was unmatched. After implementing her system, my branding finally feels cohesive, professional, and aligned with my goals—and clients are taking notice!"

coaching student creative process with my feedback

  • final illustrations

  • ideas before the first call

  • logo concept with a swan

  • illustration ideas after a call

  • illustration draft after a coaching call

headshot before & afters

  • headshot before & after 
Questions

COMMON QUESTIONS WE GET

  • 7 days

  • Yes! You can join the next round of coaching if it’s currently open. Simply email workshop@jessicawhitaker.co for more information. Please note, coaching will be invoiced at the current pricing at the time you join, not at the price when you purchased the course.

  • You’ll have lifetime access to the 1.0 course materials, so you can revisit them anytime your business evolves or needs a refresh.

  • The coaching provides personalized feedback and guidance tailored to your specific business. It’s perfect if you want extra support and accountability to implement what you’ve learned.

  • Not at all! While the course is designed with photographers in mind and uses photography-focused examples, the principles apply to any small business owner looking to create a cohesive and professional brand.

  • Not at all! This course is designed for photographers at any stage, whether you’re starting from scratch or refining an existing brand.